Expanding your apparel brand’s reach in the world of eCommerce is an exciting endeavor. Two prominent platforms, Poshmark and Vestiaire Collective, offer unique opportunities for eCommerce sellers, each with its distinct characteristics and audience. In this article, we’ll explore what sets these platforms apart and help you decide which one might be the right fit for your apparel brand’s expansion strategy.
Understanding Poshmark and Vestiaire Collective
Poshmark and Vestiaire Collective share a common goal: to connect buyers and sellers in the world of fashion eCommerce. However, they have unique identities and cater to different markets:
Poshmark
Poshmark is a vibrant and diverse community with a focus on simplicity, social engagement, and sustainability. It offers a wide variety of products, including women’s, men’s, and children’s clothing, as well as accessories, home goods, and even handmade items. Poshmark’s key strength lies in its engaged user base of 80 million, targeting Millennials and Gen Z who are highly active on social media.
Vestiaire Collective
Vestiaire Collective is renowned for its emphasis on high-end women’s fashion and accessories. With over 23 million users, it provides access to a global network of fashion enthusiasts. Vestiaire Collective is the go-to platform for those seeking designer fashion, making it a hub for higher-priced items.
Poshmark: Pros and Cons
Pros:
- Poshmark covers payment processing fees.
- Sellers can offer a wide range of products, including homemade goods.
- Opportunities for sharing listings on social media, via email, and with Poshmark followers.
Cons:
- Limited to US sellers only.
- Flat fees may impact profits on lower-priced items.
- Occasional slow shipping times.
Vestiaire Collective: Pros and Cons
Pros:
- A vast international network with over 23 million users.
- A higher concentration of buyers interested in higher-priced goods.
- Pricing suggestions based on similar sales.
Cons:
- Sellers bear the credit card processing fees.
- Strict requirements for authentic items.
- Mandatory 14-day return period.
Fee Structures: Poshmark and Vestiaire Collective
Poshmark:
- Poshmark’s fee system operates on two tiers:
- Items under $15: A $2.95 flat fee.
- Items over $15: A 20% fee of the total sale.
Vestiaire Collective:
The platform’s pricing tiers are based on the item’s value:
- Less than $80.00: $12 flat fee with a $3.00 payment processing fee.
- $80.00 – $13,000.00: A 15% selling fee with a 3% payment processing fee.
- Above $13,000.00: A $2,000 flat fee with a 3% payment processing fee.
Choosing the Right Platform
The decision of whether to establish your apparel brand on Poshmark or Vestiaire Collective ultimately depends on your target audience and the nature of your products. Consider the following factors:
Poshmark may be the better choice if you are:
- Looking to engage actively within the platform’s community.
- Focusing on a younger, more budget-conscious demographic.
- Selling a wide range of fashion and related items.
Vestiaire Collective might be a better fit if you:
- Specialize in high-end designer fashion and accessories.
- Seek access to a clientele that actively searches for luxury brands.
- Don’t mind the responsibility of credit card processing fees.
In Conclusion
Both Poshmark and Vestiaire Collective offer valuable opportunities for eCommerce apparel sellers. By understanding their unique characteristics and target audiences, you can make an informed decision to expand your brand successfully in the ever-evolving world of online fashion retail. Regardless of your choice, the key to success is offering quality products and engaging effectively with your customers.
Need help expanding your ecommerce store into another marketplace like Poshmark or Vestiaire Collective? Contact us.
