Ecommerce, website & IT consulting
Shopify stores, WordPress sites, and the systems behind them. Diagnosed, fixed, and kept running.
Owners bring us a store to move, a site that has fallen behind, a wholesale channel to open, or an email that looks like a scam. We look first, tell you in writing what we found and what’s worth doing, then do the work — and stay on call after.
Sound familiar?
What you ask for isn’t always what’s broken.
Four requests from recent client work, and what we found when we looked.
They asked
Help reading our Shopify reports
What we found
More Flavor, December 2025: going through Shopify’s reports with their team, the top landing page turned out to return a 404. They set up redirects during the session.
They asked
A menu that actually links to products
What we found
Breakers Now, December 2025: the menu could only be as good as the product data. We agreed one rule — type for groups, tags for qualifiers, vendor for brands — updated the tags and began linking collections into the menu.
They asked
A password-protected wholesale section
What we found
Annapolis Pillow Company, June 2026: we laid out two routes, and she chose a Faire Direct page over a gated area. Her theme was too old for Faire’s widget; on an unpublished Horizon draft it appeared, ready for her to build on.
They asked
The livestream has stopped showing
What we found
Vermillion Christian Church, 2026: the streaming service had moved to a new platform, so the embed code had to change. The church upgraded its account and added the new code; we took the old widget out.
We’ll do the task you asked for, often the same or next day. We’ll also tell you when the task isn’t the problem.
How we work
Four steps, with exits.
You’re never buying a build because we proposed one. Every stage stands on its own.
01
Look
We start with the store, the site and the accounts as they are, and take a backup before we change anything.
02
Write it down
You get what we found in writing: an audit, a plan, or a ticket your developer can build from. Take it and run, or hand it back to us.
03
Do the work
When you want us to: migrations, store and site builds, data clean-ups, wholesale areas, email flows and fixes.
04
Hand over
We check it on the live site, tell you exactly what changed, and show your team how to run it. Then we stay on call.
Where we go deep
Diagnosis is only useful when it’s grounded in operating experience.
Ours comes from running stores, not only advising them. We spent years inside Skinny & Co., the coconut-oil brand that went $1 → $10M (first sale in under 4 months; ~$10M and 2,000+ stores by 2021), and we’ve run the American Elk Velvet store’s day-to-day alongside its owner since 2020.
Shopify stores & migrations
Builds, moves, catalogs and class registration — Set to Mahj, The Duine Chronicles by KC Ingalls, Breakers Now, INSBC.
WordPress, hosting & listings
Tune-ups, long-term upkeep, hosting, domains, email and Google listings — Carmel Colonics, the Han Institute, Vermillion Christian Church.
Search, email & marketing
SEO audits and on-page fixes, Klaviyo flows and forms, campaigns and conversion reviews — Clary Collection, More Flavor, Set to Mahj.
Data, operations & IT
Product, customer and order data, back-office systems, and owner and office IT — The Odd Agency, Walnut Burger, Indianapolis Dentistry.
Proof
Request → work → where it stands.
Set to Mahj
Live Aug 2026
A Mahjong accessories store moving from Squarespace to Shopify, keeping its look, reviews and customers.
23 products and 130 images loaded within a day of access, the look rebuilt on Shopify’s Horizon theme, 26 reviews scraped where no export existed, mailing lists merged to 538 unique contacts, and 263 past orders imported without reusing order numbers. Live on Shopify since August 26, 2026.
Carmel Colonics
Desktop 70 → 98
A Carmel, Indiana practice’s WordPress site, hosted by us since 2010, that had fallen behind.
A one-day tune-up in September 2026: backup first, updates, spam and login hardening, caching, five core pages rewritten with real headings, local-business schema, and 24 thin or stale posts taken down behind redirects. Desktop PageSpeed 70 → 98, SEO score 92 → 100, pages without a meta description 40 → 0.
Clary Collection
Live at launch
A private ordering page where an approved franchise partner buys in sets of three, out of sight of retail shoppers.
Locked products, collections and page; quantities held to threes on the product page and in the cart; kept out of Klaviyo pop-ups and flows. The cart fix went live the day the partners were invited to order. Then a catalog SEO audit — 22 products, 125 images, 15 collections — delivered for review.
“Erich is an extremely friendly guy and a great communicator. He worked tirelessly helping us migrate and unify data from several stores.”
William · The Odd Agency
“You were wonderful to work with. Thank you for all your help over the past few months — it’s been amazing!”
Liz · Ethique
Some of the businesses we work with
Who this is for
You know something isn’t working. You may not know exactly what.
You run a store, a practice, a school or a small brand, without an IT department of your own. If you know exactly what you need, we’ll do it, often the same or next day. If you don’t, we’ll look first and tell you what we find.