Business
Conversion Rate Optimization for Shopify
Most Shopify stores don't have a traffic problem — they have a conversion problem. We diagnose with evidence, prioritize by revenue impact, and test until the numbers move.
Paid, productized audit. Delivered in 5 business days. Built to be executed, not pitched.
Shopify-first — we also work across
The case for CRO
Buying your way to more visitors gets harder every quarter. The cheaper growth is already inside your store — in the visitors who arrive and leave without buying.
Ad costs rise and audiences saturate. Paying more for the same visitors is a treadmill. Converting the traffic you already have is the cheaper lever.
A prettier theme isn't a strategy. Without evidence, a redesign is an expensive opinion that can quietly lower conversions instead of raising them.
Conversion rate multiplies every dollar of traffic you already pay for. Modest, durable lifts stack on top of each other month after month.
A store doing $1M a year at a 1.8% conversion rate that reaches 2.2% earns roughly 22% more from the same traffic — about $222,000 in additional revenue, with no extra ad spend.
The front door
A full-store conversion diagnosis, scored and ranked by projected revenue impact, delivered as a working document your team can execute against.
How is this different from a free audit? A free audit is a sales pitch. This is a working document — scored, prioritized, and specific enough that a team can start executing the day it lands.
The process
We profile your store and connect your data — GA4, Microsoft Clarity, and Shopify analytics. No code installs required.
Every page type is analyzed against our 1,000+ conversion rules, with behavioral evidence layered in where your data supports it.
You get a scored, prioritized roadmap ranked by revenue impact — plus a 60-minute readout call to walk your team through it.
Optional and ongoing: we build, deploy, and monitor the tests through to statistical significance — using your experimentation platform (GrowthBook, Intelligems, or Convert).
Scope
The whole buying journey, in plain language — from the first impression to the moment of checkout, by device and by channel.
Is it instantly clear what you sell, to whom, and why it's worth buying?
Clarity, placement, and hierarchy of the actions you want visitors to take.
Reviews, guarantees, security, and proof in the places that decisions are made.
Image depth, descriptions, stock and shipping clarity, and answers to buying questions.
Friction, surprises, and drop-off points between intent and purchase.
How the store actually behaves where most of your traffic shops.
Load and interaction performance, and the conversions it quietly costs you.
Ethical, honest use of urgency — pressure that earns trust instead of eroding it.
Can visitors find what they came for without thinking about it?
Where visitors leave — broken down by device and by acquisition channel.
Collection structure, cross-sell, and average-order-value opportunities.
The moments that turn a first purchase into a second and a third.
Beyond CRO
CRO is the front door, not the only door. We primarily work with owners selling physical goods online — B2C and B2B — across Shopify, BigCommerce, Squarespace, Amazon, Etsy, and Faire.
You have physical goods you sell in person and want to sell them online too — in your own store like Shopify, BigCommerce, or Squarespace, and/or on a marketplace like Amazon, Faire, or Etsy.
Explore setup → Sales Channel DevelopmentYou already sell B2C from your own store and want to add B2B, marketplaces, or social channels like Facebook, Instagram, and TikTok — or collaborative commerce like Carro and Shopify Collective.
Explore expansion → eCommerce OptimizationYour platforms are set up the way you want — now you want to sell more. We help you increase conversions, average order value, retention, and ultimately revenue. This is the umbrella the CRO audit lives under.
Explore optimization → eCommerce OperationsYou want help running the store and marketplaces — managing products, promotions, orders, apps, integrations, and merchandise collections, day to day.
Explore operations →Scaling brands
Skinny & Co. started selling 100% pure coconut oil in 2013, and by 2021 they had made $10M. That kind of sustained growth comes from systematic optimization — testing, measuring, and compounding wins — not one-off tactics.
Read the StoryFrom the blog
The Shopify CRO Audit — $750, delivered in 5 business days. A scored, prioritized roadmap your team can execute against.