Categories: Marketing

Maximizing Your Presence on Faire: A Guide to Boosting Online Sales

If you’re a brand looking to expand into a wholesale marketplace, Faire can be a game-changer. With its commitment to connecting brands with retailers seamlessly, Faire aims to empower your brand to be discovered and build lasting relationships with the right buyers. Whether you’re new to Faire or seeking increased exposure during peak seasons, here’s a comprehensive guide on how to enhance your brand’s visibility and drive more online sales on Faire.

Optimize Your Shop Page

  • Product Names: Craft clear, accurate titles (35-50 characters) that incorporate relevant keywords. Avoid unrelated terms and steer clear of using SKUs as names.
  • Product Descriptions: Keep descriptions between 150-300 characters, highlighting unique characteristics. Provide B2B content, focusing on scale, specs, usability, packaging, etc.
  • Product Imagery: Prioritize high-quality, high-resolution images in a square format. Include multiple photos, with a main image featuring a white background. Update photos regularly to stand out to new prospective buyers.

Ensure Accurate Product Tagging

Categorize and tag products accurately to impact search results. Each product must have a designated “product type,” mapping to relevant subcategories on the marketplace.

Keep Your Products Fresh and Up-to-Date

Regularly update your product catalog with new releases and maintain up-to-date pricing. Consider creating seasonal collections or refreshing existing lines with new imagery or descriptors.

Utilize Value Tags and Keep Order Minimums Low

Keep order minimums low (around $150 or less) to reduce barriers for retailers. Utilize value tags such as Handmade, Eco-friendly, or Not on Amazon to align with retailers sharing similar values.

Encourage New Buyers with Faire Direct Benefits

Leverage Faire Direct to extend net 60 terms directly to existing retailers and leads at no cost. Share your Faire Direct link through various channels, including email, social media, and your website. Embed the Faire Direct widget to facilitate easy access for potential buyers.

Converting Visitors into Customers

Offer Promotions Throughout the Year

Implement shop-wide or product-specific promotions to entice retailers. Creating special offers can attract attention and drive sales.

Update Your Catalog Promptly

Regularly update your catalog with new products, leading to a 20% higher ranking in the marketplace. Showcase a variety of products to capture retailer interest.

Keep Order Minimums Low

Maintain low order minimums to encourage retailers to explore and purchase your products. A lower barrier to entry can lead to increased sales.

Follow Photography Guidelines

Adhere to Faire’s photography guidelines to showcase your products effectively. Include four high-quality images or videos per product on your shop page.

Write Clear and Detailed Descriptions

Craft detailed product descriptions (250-300 characters) with bullet points and proper formatting. Address key information such as materials, dimensions, weight, origin, care instructions, and ingredients.

Increasing Visibility on Faire

By strategically optimizing your presence on Faire, you can not only increase your brand’s visibility but also drive more sales and build meaningful relationships with retailers. Implementing these tips will set you on the path to success in the wholesale marketplace. Need more help? Market Jack has experience helping companies like you sell more on Faire – and we can help you too.